Don't Copy Us

Oct 29

(note last item)

Oct 20

“

What’s it like working with no marketing budget?

It’s empowering. That might sound weird, but no money means no process. No targeting. No messaging. No positioning. None of that bull*. You just do stuff. And if you are genuine, and people decide that what you are doing is worthwhile, then you succeed.

What can we as social publishers learn about working with limited resources?

The learning here is that if you are an astute social publisher, then you are not without resources. In fact you have the most formidable resource there is—a real connection with people—something big brands have always paid millions for, but something that is not really for sale.

” — Brandon Mendelson: Shocking Barack: An Interview with Powercyclists on a Mission to the White House